To market our film, I had the idea of making an Ipod/Iphone/Ipad application available for free download from Itunes. The app would contain information about our film, cast interviews and the poster for our film, and would be available 2 weeks before the film was released in order to generate interest in our production. If the app was a success, an app could be created in the style of a mini game, where the player takes control of the main character and steals items from houses, of course this would have to be rated due to its content.
The app would also include details of the films release, which coincidentally would be released on Itunes, available for download for just 5 pounds. This would help market our film to a teenage audience as they are the most likely Itunes users, and it would also generate money from the selling of our film on Itunes.
On a smaller scale, a short making of documentary which we hope to produce, could also be relased on itunes for free, and could also be uploaded onto youtube. This would help promote interest in our film, showing the audience how we developed and produced our production.
Moreover, our film would most likely be shown before a major Hollywood blockbuster. For example, the animation company Pixar usually shows a short film before the main feature, e.g the Day and Night sketch before Toy Story 3. Furthermore, our film could be shown before other major blockbusters in independent cinema, and appear at film festivals. This would increase our films notoriety, helping us distribute our film onto a wider scale.
Failing all this, the most likely scenario would be to distribute our film onto youtube, where it could be seen by a wider audience, free of charge, but even still, the views the film could receive could lead to awards and TV and Film appearances, possibly film festivals, which would be quite an achievement.
In terms of merchandise, this would be difficult to produce due to the films certificate and the story. There aren't many possibilities, however a promotional offer for discount train tickets could be used on bottles of drinks or cereal boxes, and sweet and chocolate packets, however this would be highly unlikely as discount train tickets are not something everyone would go for, plus it hasn't been done before and seen as we are only a small production company, this seems beyond our capabilities.
Trainspotting - This is the first film poster that we decided to analyze. Although it does not use themes that are closely related to our film, certain aspects are similar. We decided to analyze this poster because we thought that it looked simple, yet eye catching. The use of character images used on the poster give the audience an idea as to the genre and theme of the film. The film title is clear and stands out from the poster, also, the usual credits are displayed along the bottom. 
Cherrybomb - This is the second film poster that we have chosen to analyze. The film itself is very similar to ours. It has a similar storyline and themes, such as teen characters, moving away, and a drama genre. Like the Trainspotting poster, this also has a very good use of typography, which makes the title stand out and look clear. The clear use of the colour red on the poster is bright and eye catching, and also relates to the film title. Again, this poster uses character images, which seems to be the main focus of drama film posters, so we would need to think about incorporating this into out own film posters. 
Welcome to the Rileys - This is the third film poster we have decided to analyze. Like Cherrybomb, this film contains many themes that are similar to our film, such as running away and a teenage cast. Once again, the film title seems to be the most eye catching part of the poster itself. It is bold, easy to read, and clearly tells the audience the title of the film. The image used in this poster is also of a lead character in the film. The image looks as though it could be a still shot from the film, which we believe is a good way of telling the audience the style of the film. 
